Maya Angelous African American Dream - 2503 Words

Maya Angelou and her African American Dream Maya Angelou is one of the most distinguished African American writers of the twentieth century. Writing is not her only forte she is a poet, director, composer, lyricist, dancer, singer, journalist, teacher, and lecturer (Angelou and Tate, 3). Angelou’s American Dream is articulated throughout her five part autobiographical novels; I Know Why the Caged Bird Sings, Gather Together in my Name, Singin’ and Swingin’ and Getting’ Merry Like Christmas, The Heart of a Woman, and All God’s Children Need Traveling Shoes. Maya Angelou’s American Dream changed throughout her life: in I Know Why the Caged Bird Sings Maya’s American dream was to fit into a predominantly white society in small town†¦show more content†¦Louis. The man who assaulted her was her mother boyfriend, who was later found dead. He was â€Å"kicked to death† the same night of the incident (Bloom 3). The inci dent concluded with five years of silence for Maya (Eller, 2). Maya’s rape incident was compared to the suffering of the African American community in the South during the 1930’s and 1940’s. Edward Eller, an assistant professor of English at Northeast Louisiana University writes that; â€Å"Just as the child had to give in to her rapist because she has no choice but to endure and survive, the blacks had no choice† (Eller, 2). The fight for Maya to fulfill her American Dream of finding a home, and being accepted into American society goes hand in hand with the fight for civil rights for the African American society. Eller states that Angelou’s voice through her literature showed African Americans that they could overcome racism and segregation; â€Å"Because Angelou shows us we can do more than endure. We can Triumph† (Eller, 2). Young Angelou along with the blacks in the South were looking for a place to call home, together they search ed for a place where they belonged, were they fit in. In the last chapters of I Know Why the Caged Bird Sings; Angelou is maturing, and her life completely changes when she graduates from high school, and becomes the first woman streetcar conductor in San Francisco. During the summer of 1945 at age 16, Angelou gave birth to her son, only oneShow MoreRelated Maya Angelou: A Source of Humanity Essay1329 Words   |  6 PagesMaya Angelou: A Source of Humanity I am human, Angelou said, and nothing human can be alien to me (Shafer). Maya Angelou just may be the most human person in the world. Indeed, with all of the struggles she went through in her early life, her humanness increasingly deepened. Her life was characterized by the instability of her childhood and her family, along with the challenge of being a black woman growing up in 19th century America. The deepness of her humanness is evident in allRead MoreThemes Of The American Dream748 Words   |  3 PagesIndividual Freedom: The American Dream One of the most widely explored themes in American literature is the concept of the American Dream. Many well-known works of literature display this theme prominently, such as I Know Why the Caged Bird Sings by Maya Angelou, Into the Wild by Jon Krakauer, and â€Å"Letter from Birmingham Jail† by Martin Luther King Jr. All three of these examples feature individuals who defy what society expects of them in favor of pursuing lives of their own choice, and as a resultRead MoreStill I Rise1036 Words   |  5 PagesStill I rise Favorite Poem Essay Maya Angelou’s poem Still I Rise is an astonishing piece of art. The reason I chose this poem is because it’s not only a poem, it’s a story. The poem is about Maya Angelou’s beliefs being a women of color about discrimination. It’s not just her personal story but a universal experience for those with an African American background. Throughout the poem, Maya Angelou uses many poetic devices to give us more in-depth meaning behind what is in the poem. These poeticRead MoreAn Essential Factor For African American1636 Words   |  7 PagesPersistency: An Essential factor for an African American Racial and educational inequalities were abundant in all aspects of life for African Americans in America during most of the 20th century. Separation became the new motto for all of America even years after the end of slavery. With the contribution of Martin Luther King Jr., Maya Angelou, and Malcolm X, equality for blacks was made possible. It is invariably true that persistence is demonstrated in the works: â€Å"Letter from Birmingham Jail† byRead MoreMaya Angelou Diction1188 Words   |  5 PagesThe memoir written by Maya Angelou, I Know Why the Caged Bird Sings, is a personal and ultimately reflective narrative that presents readers a slew of scenarios fueled by racism and racist people. It brings to light the life and upbringing of an African American girl who is plagued with the knowledge that her people are constant victims of prejudice; all while she struggles within herself over her image and very identity. Many reminders of both ailments are placed throughout the b ook using a literaryRead MoreMaya Angelou : An Influential Voices Of Modern Society Essay1386 Words   |  6 PagesMaya Angelou, born Marguerite Ann Johnson on the 4th of April 1928, was born in St. Louis, Missouri and grew up in Stamps, Arkansas. Maya Angelou is regarded as one of the most noteworthy, influential voices of modern society with over 50 doctorate degrees. She became a distinguished poet, educator, producer, actress, historian, filmmaker, memoirist, and civil rights activist throughout her life. In the 1930’s and 1940’s, Stamps, Arkansas was the embodiment of brutality and racial discriminationRead MoreAnalysis Of Still I Rise By Maya Angelou917 Words   |  4 Pagesinspiring poem written by Maya Angelou, she delivers a powerful message from within to provide her African American ancestors an opportunity to rise above segregation and racism. Maya Angelou expresses her pride throughout the poem and describes different hardships in her past. Angelou inc orporates her past experiences, powerful views, and over comings while also expressing the tone regarding her pride, feminist values, strong confidence, and close ties with African American ancestry to create a timelineRead MorePoetry Is The Spontaneous Overflow Of Powerful Feelings1752 Words   |  8 PagesMissouri USA in 1928, the African American poet Maya Angelou was brought into a white male dominated world made to abnegate her existence as anything of value. At the age of eight, she became victim to the social hierarchy which saw her raped. Too traumatised to speak out, Maya shared her distraught with her brother which soon resulted in the death of her rapist. It was at this stage of her life that Maya realized the power of her words and as a result became mute for 5 years. Maya later found herselfRead MoreStill I Rise1705 Words   |  7 Pagesâ€Å"Still I Rise† Poem Analysis â€Å"Still I Rise† was written by Maya Angelou, who is an African-American poet. A majority of her poems are written on slavery and life as a African- American woman. â€Å"Still I Rise† is one of the many well known. She discusses how she is treated differently and refers to her ancestry and relates to events they went through during the time of slavery and the events she continues to go through during her time period of life. â€Å"This poem has been an inspiration to peopleRead MoreAnalysis Of Still I Rise By Maya Angelou1080 Words   |  5 Pagesâ€Å"What doesn’t kill you makes you stronger†, this famous quote means that whatever suffering you are going through it will make you tougher and wiser. Still I rise is a poem written by Maya Angelou, an African American poet and a civil-rights activist. This poem was written around the civil rights movement, when people where being segregated by their race. Throughout this poem we are shown the thoughts and feelings people have displayed against her, but she will not let them get her down. Her dark

General Nutrition Companies Inc Free Essays

string(100) " the Internet used for advertising purposes but it is also being used as an online ordering system\." General Nutrition Companies Inc. , was founded 65 years ago in Pittsburgh, Pennsylvania on the premise that Americans wanted to maintain control over their health. David Shakirian founded the company. We will write a custom essay sample on General Nutrition Companies Inc or any similar topic only for you Order Now In 1935 he launched a dream of his by establishing a little health food store in Pittsburgh, Pennsylvania. He called it Lackzoom. The products that were offered at his store included yogurt and healthy foods such as honey, grains and healthy sandwiches. The concept of being a health store and serving health food was thought to be a fad that would soon pass over back then. To the surprise of many of Shakarian’s critics, many people embraced Lackzoom. David and his store came a long way from its first day†s receipts of 35 dollars to open a second store six months later. Since those first two stores, Lackzoom, which is now GNC, has grown to be the largest manufacturer of vitamins and mineral supplements in the United States (1998 Annual Report). General Nutrition Companies, Inc. , collectively with its subsidiaries, is the only nationwide specialty retailer of vitamin and mineral supplements, sports nutrition products and herbs, and is also a leading provider of personal care, and other health-related products. The products were sold through 3,757 General Nutrition Centers, 2,531 of which were owned and operated by the company and the other 1,226 stores were franchised. Much of the growth of GNC has occurred in the last 7 years. Since 1992, the Company has opened or acquired in the United States 2,593 new GNC stores (SEC 10k form). The company†s initial growth was through company-owned stores located primarily in regional malls. Many of the stores that were created in the past 7 years have been franchises. This franchise initiative has enabled GNC to expand into secondary locations as well as International markets. It appears that there is no end to the growth of GNC. At a Franchising meeting on February 6,1999 GNC awarded and agreed to open an additional 323 domestic and 428 international franchise locations. All of these stores report to GNC headquarters, which is located in Pittsburgh, Pennsylvania. Pittsburgh is also home to one of General Nutrition†s three distribution centers. The other two distribution centers are located in Atlanta and Phoenix. The products that are distributed through these channels are manufactured in Greenville, South Carolina. This facility is one of the largest and most modern vitamin and supplement manufacturing facilities in the United States. Within the coming months a new 600,000 sq. ft. manufacturing plant and distribution center in Anderson, SC will open which will double the capacity of the company (www. gnc. com/about/history). As you can see net revenue increased to 1. 4 billion dollars, an increase of 18. 8 % over 1997. This increase was driven by the success of the Company†s store expansion program and increased demand for the Company†s products, as reflected by increased sales, across all business segments. During 1998, the Company developed a web site, GNC. com, to sell products via the Internet. Although still in the early stages of operation, the Company expects sales to increase based on the growth of the Internet. The history of GNC shows their excellence in planning and execution of these plans. Going into the next millennium, the Company must actively scan their environment for opportunities and threats. The General Nutrition Company is exposed to many external threats. Over the past five years there has been a trend in consumer behavior towards healthy living. This trend has caused the health product and supplement market to drastically increase. Some of the most prominent external threats that GNC faces are new competitors, competing products and services, new technologies, government regulations, increasing customer expectations, general economic conditions, and the different cultural ways of the host countries. Some of GNC†s new competitors include Internet and mail order companies such as discountnutrition. com and the Vitamin Shoppe have entered the vitamin and supplement market recently. They have taken some of the Company†s residual sales by offering different mediums of purchase. The Internet and mail order companies tend to offer discounted prices because they buy their products in bulk. A new competitor that has appeared in small regions across the United States has been Vitamin World. These shops tend to carry a similar product line with the exception of General Nutrition†s exclusive products. In addition to Vitamin World many other small chains have been started. Two of these chains are Great Earth and Vitamin Specialty of New York. These stores propose more of a threat to GNC†s corporate stores rather than the franchises because of the personalized service. The franchise stores also have more leniency in determining the final price and any discounts or specials. With the addition of these new competitors and the threat that they pose the Company has maintained if not increased its market share in many markets. GNC manufactures and sells several lines of supplements, vitamins and minerals, as well as a variety of health foods. These product lines carry many names. Some of these names include Preventative Nutrition, GNC, and Pro Performance. All of these lines are sold exclusively at GNC stores and at their online manufacturer. In addition to their own product lines, GNC stores carry a variety of products from third-party vendors. These third-party vendors include big names such as EAS (Experimental and Applied Sciences), Twinlab, Met-Rx, and Metaform. All of these vendors are in the top 5% of sales for their flagship product. The Company must realize this and make their own products more attractive to the consumer. Competing products from the third-party vendors are also sold at other stores, so this forces the Company to not only compete within their own store but to also compete in the marketplace. Today, many companies are facing the threat of the internet. Many companies are not used to this advanced technological system and do not have the resources to compete. Not only is the Internet used for advertising purposes but it is also being used as an online ordering system. You read "General Nutrition Companies Inc" in category "Essay examples" With the shift towards an online ordering system many things have to be taken into consideration and changed accordingly. The entire supply chain must be examined to identify any and all potential problems and differences that must be made as a result of this shift. In this case, the manufacture, supply, distribution, and information flow are critical and will inevitably be modified from the traditional way of supply the product to the retail centers. Government regulations pose an enormous threat to the company. Potential government regulations will mandate FDA regulations and the testing of all products. This will dramatically increase the cost of production, which will ultimately be passed on to the end consumer. Some sport and diet supplements sold by the company today could be ruled illegal in the coming months if this occurs. This could potentially reduce the number of products available as well as the customer base. With the nation†s shift towards healthier living, many consumers have begun to experience unrealistic expectations of the products offered by the company. This can be witnessed by the fact that 45% of all adult American†s take some form of supplement. An attitude that many American†s exert today is that they want the â€Å"pill† or supplement to take the place of the work that they themselves would otherwise have to do. Customers are also looking for a company that offers exceptional customer service and sales associate knowledge. With today†s flourishing economy, the average American†s income is at an all time high. If anything would happen to cause a negative occurrence in the economy the average American†s disposable income would, as a result, probably decrease. This decrease in their disposable income would take away from their ability and/or desire to spend their money on products offered by GNC. The Different Cultural Ways of Host Countries The way that GNC handles their international business is through franchising. The franchising done internationally is done differently than is domestically. During the international franchising process, the entire General Nutrition rights are sold to the franchisee for the entire country, not just an individual store as done domestically. The government regulations and culture differences or preferences are left to the discretion of the potential or existing franchisee. The threat is posed as a result of the lack of assistance and guidelines that would normally come from the corporation headquarters. As far as dealing with the individual host country†s government regulations and culture, it may discourage business in that country all together. The availability of raw materials poses basically no threat to the company at this point because of their vast resources and long term contracts with their suppliers. But, in the future with the addition of many new entrants into the market a shortage of some raw materials and components may occur. General Nutrition was the pioneer of the nutrition industry and will continue to be for years to come. On of the major contributing factors to their success has been their ability to maximize their external opportunities. Around the late 1980’s the average Americans active lifestyle had reached an all time low. With the 1990’s came the current trend of healthier living. It was at this time that consumers turned to GNC to help maintain a healthy lifestyle. GNC capitalized on this opportunity in several different ways. They began to change the typical consumer†s idea and preferences about the General Nutrition stores and products. They began advertising to all people and having specially trained employees with knowledge of all products that were carried. This helped to make the store a more inviting place to everyone from a young high school athlete to a middle-aged mother of two. This also lead to new product market niches. Some of the more successful are the pro-performance line which is geared towards athletes, also the live well concept which promotes an overall healthy lifestyle which would be more suited for the average adult. With the change in customer preferences, GNC has the opportunity to increase market share by creating customer loyalty and trust through groundbreaking products. General Nutrition has done a tremendous job on utilizing these opportunities and in order to remain atop the competition they must continue to fine tune the and analyze the business strategy. Definitely one of General Nutrition†s greater external opportunities is their franchising and long-term alliance with Rite Aid. This opportunity is so tremendous that along with 697 stores opened in 1998 they also signed an alliance with Rite Aid. The alliance with Rite Aid allows GNC to enter a new channel for marketing its supplements. With a the average American only five miles away from a GNC, there still is such a demand for the stores that they plan to open an additional 250 stores in the next year alone. This combined with a total commitment to providing customer support has helped make GNC one of the most successful franchises for the past decade. To continue to capitalize on these external opportunities the company can look to actively pursue their franchising capabilities while avoiding cannibalization of existing stores to allow them to remain the pinnacle of the health food industry. The main reason that GNC has been and will remain the world leader in the nutrition industry is due to their ability to use technology to receive great benefits. Their greatest areas of technology that set them apart from the rest are their manufacturing and distribution. This past year the company took a tremendous leap into the 21 century with the completion of a 630,000 square foot state of the art manufacturing facility in South Carolina. Along with the new manufacturing facility, the Company was involved in a recent merger with the Dutch pharmaceutical company Royal Numico. This merger makes the Company the world†s largest manufacturer of vitamins and supplements. This merger presents the company with a great opportunity to take advantage of the world class research facilities available to them. The Company should streamline their supply chain to fully take advantage of the new manufacturing and distribution facilities. This will increase the Company†s overall efficiency. The Company should look for a strategic alliance with an established online drugstore to broaden the Company†s market share. This would also allow the Company to gain entry into the world of e-commerce. Internal strengths of the company include quality products emphasizing vitamins and minerals along with sports nutrition. This product mix focuses on high margin value added products, which are sold under the GNC proprietary brand. Along with vitamins, herbal, and sports supplements the Company also offers customers the opportunity the Gold Card program. This program enables stores to add to their product line. The basis for this program charges a $15 annual fee that entitles each member to a 20% discount on all products one time each month. Sales of proprietary brands represented over 50% of total sales in 1998. Company reputation is another strength for the company. The Company is the only nationwide specialty retailer of vitamin, mineral supplement, sports nutrition products, and herbs. Along with these products the Company is also the leading provider of personal healthcare products. The company†s reputation was built on two basic principles. The first of these is strong customer service. The Company has a strong competitive advantage over competitors because of well-trained and informed employees who have knowledge of the entire product line. The Company†s employees are knowledgeable and efficient because of the strong employee-training program. The second principal that has built their reputation is a superior product line. The proprietary brands along with other strong brand names enable them to have a product line better than the competitor. Production capabilities at the Company have enabled them to become the world leader in the their industry. The Company will be able to maintain their position as a leader because of their capacity to not only meet company inventory requirements, but also enough to sell to third parties in the wholesale market. The Company is able to maintain strong production capabilities because of their emphasis on quality control. Each product is tested from the beginning to the end until the final product meets their standard. The Company has experienced a strong sense of executive leadership. The current president has 25 years of experience within the company and the CEO has 18 years. The executive vice president has 19 years of experience and the head of logistics has 22 years under his belt. Along with this experience it is evident to see that there is an extremely low employee turnover ratio within management. Turnover within this company as with any retail organization occurs with retail store management and part time sales positions. To keep this factor at a low level the Company started the franchise program. The Company wanted to bring strategic partners into their system that would personally invest in the Company†s program. Along with strong management leadership the Company maintains a strong employee base through orientation and hiring kits that enable the new employee to adjust quickly and become an efficient employee. The company gives their employees the opportunity for tuition reimbursement, profit sharing, good medical and health benefits, and 401k and stock options. All of these factors allow a GNC employee to be part of a team. The Company uses patents to its advantage. By having patents on their proprietary formulas, vitamins, sports nutrition, and herbal supplements, the Company creates barriers between themselves and competitors. Along with their patents the Company conducts research with other companies. One such company is Proctor and Gamble. Recently the Company has held the patent with Proctor and Gamble on calcium (calcium citrate malate). This product was found to be more absorbent than any other type of calcium. The Company achieves economies of scale throughout the entire organization and network of 5,000 retail stores by a close arrangement of entities. These include arrangements with product suppliers, raw materials, packaging material, store supplies, retail advertising, third party advertising, insurance coverage, and credit card processing. The close surveillance and agreement of these entities allows the company to achieve greater economies of scale. The mission of the Company is to maintain quality over quantity in its products. The company typically introduces 25 to 30 new products each year and reformulates existing products on an annual basis. An annual reset is done for the stores to introduce new vendor third party products, and new company products through expansion and deletion of retail shelf space. General Nutrition Companies Incorporated is the leader in health products but the company is not adverse to risk. These risks that we can find within the company are considered to be the weaknesses of the company. The first risk is that Royal Numico has acquired GNC, now being a part of a larger company they must now try to fit into the larger system and integrate themselves. With the integration of the Company into Royal Numico there will be a significant amount of cash spent, some potentially dilutive issuance†s of equity securities, incurrence of debt or amortization expenses, related to goodwill and other intangible assets. Any of these can adversely affect the company; it†s operating results and financial conditions. In addition to the financial and operating factors we could find difficulties in the assimilation of the technologies, products and personnel of the integrated company. Another weakness that the company has is their leverage problem. This means that the company has raised much of its capital through debt financing, including loans. Based on the current level of operations and anticipated level of growth, the company†s available cash flow, together with other sources of liquidity, will be adequate to meet to future needs of capital. Although it looks to be enough, there can be no assurance that the company will generate enough cash flow. How to cite General Nutrition Companies Inc, Essay examples

Management Transformation of Hattersley Electrics †MyAssignmenthelp

Question: Discuss about the Management Transformation of Hattersley Electrics. Answer: Introduction Hattersley Electrics is a division of the Hattersley Group PLC which is a United Kingdom based manufacturing organization. The main markets of this group are the high tech aerospace and the defense industries. In current years, the recession in airline industry and the contraction in defense spending by European governments have hampered the division. To overcome the crisis situation, Hattersley Electrics has concentrated to reposition itself within the marketplace of advanced communication equipment for civilians. As part of this it has transformed its focus of productivity, decided to downsize and restructure its workforce. Primarily the workforce was not adverse to transform due to the extensive efforts made by management to keep them aware and engaged at all stages. We found the organizational restructuring division in cells in case of the electronic company and decreasing the workforce from 380 to 250. After restructuring the works council informed the management team of division that the workforce was concerned about the long term benefits of these changes. Particularly they highlighted probable loss of employment, job security in future and lack of division identity, direction from senior management and employee inclusion in current decisions. The issue is only 28% of the employees received questionnaire from production department. a) The methodology of sampling techniques used at each three stages are- Interviews were undertaken with the collaboration of divisions chairperson, six managers and a sample of employees. Employees were selected at random from each cell. The purposes of interviews were to understand the changes of background and to establish the full diversity of opinions with regard to its influence. Additionally, the interviewee covered a range of other challenges relevant with common aspects of the experience of the transformations. In the second stage, a questionnaire was delivered that reflects the challenges originated by interviews in the first stage to 50% of company managers and employees. This sample was taken from a sampling frame generated from the personnel departments staff database and was stratified by department and cell. Within each cell, employees were enlisted according to seniority. All employees other than those in the production department received questionnaire. 28% of those employees in the production department received questionnaire. The numbers sampled in each cell is given in figure2. Overall, response rate to the questionnaire was 97.6%. Two non-responses came from computer systems department and one from the production department. Two personnel from computer system and one from production department refused to put their responses. In the third stage, after the analysis of the responses of questionnaire, three follow-up group interviews were undertaken where each group consists of five or six people. One group consisted of production employees, another of managers from all departments and a third of employees from all departments other than production. In the interviews, challenges that had arisen during the analysis of the questionnaire were sorted out and clarified. b) We choose interview method in first stage because interview method has easy correction of speech, develops the relation between interviewer and interviewee, selection of suitable interviewee, advantage of collection of primary information, collection of sufficient information, time saving process, less costly method, exploration of cause behind the problem, in depth analysis, solution of labor problem and flexibility. In the next stage, we applied sampling frame in interview method because it cuts down the cost of preparing a sampling frame. This can decrease travel and other administrative costs. Besides use of sampling frame are advantages because of accuracy, reliability, less time taking and high suitability. In the third stage, we follow-up the questionnaire method taking a proper sample including production employee, employee and managers as focus group (Barraquand et al., 1997). It is quite comprehensible as the selected sample group is representative of actual population. This method sorts out the difficulties arisen from first stage stratification. It is known that response rate is 97.6%. We are trying to find the accuracy of the questionnaire results for the division. 250 selected employees out of 380 students in the production department received a questionnaire. Therefore, the accuracy rate is = = 250/380= 0.6579 The accuracy is = 1.96 * sqrt [(0.6579*(1-0.6579))/380] = 0.047700437 (Jawlik, 2009). The issues that need to be taken into account when generalizing the results of questionnaire for all employees in each department of the Electric divisions that Production, Technical and Marketing Commercial have their unequal number of different cells. The response could significantly differ of generalized questionnaire from communications to inspection, prototype to testing and marketing to sales. The issues that need to be taken into account when generalizing the results of questionnaire for all employees in all department of the Electric division are all the departments such as Production, Quality, Technical, Personnel, Computer Systems and Marketing and commercial have different expertise. Quality, Computer system and Personnel have low numbers of employees. Production, Technical and Marketing Commercial departments have high number of employees. The questionnaire set could be irrelevant according to the various departments as well as their responses too. Stratification with respect to seniority that is a measure of years of working or age could not solve the actual problem. Only 28% of employees of production department received the questionnaire. The reason may be delivery problem or ignorance towards that field of the higher authority. The issue is non-negligible and inevitable. The response sheet of generalized approach could bring error in sampling scheme and further in analysis. Besides, stratification of sampling scheme with respect to seniority might be irrelevant in many questions of the questionnaire. We could avoid problems by taking into account about whether there were any differences in general perceptions between departments and between managers and employees. Seniority may play a false role in some of the responses. For example, How much is your expectation about promotion? or what is the satisfaction level of your job? The management change in the Hattersley PLC group is dependent up on proper sample surveys. These stratum should be different in each different and different in each cell, not for all cells together with respect to seniority. The specific questionnaire set should be prepared according to the cells and departments. The issue of distributing questionnaire should be solved by quick measure of higher authority. Therefore, response data should be complete and response rate from each cell should be satisfactory. The analytical results then only be fruitful in that business organization. References: Barraquand, J., Kavraki, L., Latombe, J. C., Motwani, R., Li, T. Y., Raghavan, P. (1997). A random sampling scheme for path planning.The International Journal of Robotics Research,16(6), 759-774. Jawlik, A. A. (2009). Margin of Error.Statistics from A to Z: Confusing Concepts Clarified: Confusing Concepts Clarified, 220-222.

Sociology Assignment Essay Example

Sociology Assignment Essay 1.  Ã‚  Ã‚  Ã‚  Ã‚   Summarize the contributions of Emile Durkheim, Max Weber, and Karl Marx to the field of sociology. Be sure to note any theoretical differences they may have had with one another.Emile Durkheim reinforced the social method and asserted that the social reality/environment can be studied objectively and empirically. Durkheim through his social facts was able to lay down the foundation for empirical sociology; not to mention his assertion of collective consciousness which is termed as culture.Max Weber is considered to be one of the most influential figures in establishing sociology as an academic discipline. He advocated the need for objectivity in the methodology of analyzing the social world which he saw as multi-layered and whose relations are interdependent. He introduced the concept of ideal types as a basis for the comparative analysis of societies.Karl Marx placed an emphasis on the economic and materialistic view of history and the structure of society. He grounded his ideas on the assertion that economic institutions are prevailing structures from which the rest of society is built on (superstructure). Weber opposed this Marxian conception of history which attempted to put into center the position of economics as the cause and mover.2.  Ã‚  Ã‚  Ã‚   Explain the similarities and difference between the three major sociological perspectives of structural functionalism, conflict theory, and symbolic interactionism. Identify which perspectives use a macro-level and a micro-level of analysis.Structural functionalism centers on the structural form of the society by further analyzing the social functions that govern/cause these structures in place. Given its focus and the emphasis on the normative and social systems; it conducts itself in the macro-level of analysis.Conflict theory on the other hand sees individuals in society as promoting their own self-interest and advantage thus leading to a clash with others. It is a theory grounded o n seeing human being as competitive and it is the latter that causes social change. We could view this as following from the dialectic established by Marx. The Conflict theory operates too in the macro-level.Symbolic Interactionism values and studies the self and how the individual creates meanings in social relations. It is far more qualitative in approach and belongs in the micro-level of analysis. It takes into account the interactions and the interpretations of former mentioned by the actual participants.Structural functionalism and Conflict theory are somewhat opposing poles, perhaps due to the fact that both renders perspective at a macro-level of analysis. Durkheim is taken to be one of the influences of Structural functionalism thus it comes as no surprise that the consensus and collective agreement of functions arise. Marxian thought laid the premise from which the conflict theory operates. As such one sees society as building on function that blends and workspeople have ro les, and play the parts available in a particular society. Conflict theory disagrees with this and sees social groups and classes as opposing each other that makes a society evolve.Describe what C. Wright Mills meant by the term sociological imagination.C. Wright Mills explicated the term ‘sociological imagination’ to refer to the capacity of individuals to connect their seemingly personal lives and issues at a social level including the historical forces as influential in their personhood and experiences even if these factors are seemingly remote/alien (Mills, 1959). They connect the private with the public in such a way that one’s dilemma is viewed within the domain of society itself. A poor man sees himself as not alone but as part of a poverty stricken group and could point at social institution as the source of their plights.4.  Ã‚  Ã‚  Ã‚   Discuss what separates sociology from common sense. Be sure to give examples of how sociological research might disp el commonly accepted views.Commonly accepted views lack empirical groundings and are often opinion driven. There is always the higher probability of resorting to hasty generalization and being flawed in one’s assumptions if we only rely on common sense. Sociology studies the social reality and the phenomena that constitute it and may affirm validly or disprove entirely common sense beliefs and notions of how the social world works.One may take for example a particular held belief regarding the media, employing a sociological approach we don’t make mere guesses and everyday assumptions that put into objective scrutiny the influences of the media and/or if our belief is correct. Another point would be the misunderstanding of western states regarding certain tribal practices, west scholars have been quick to judge in the past that these tribes are unstructured and uncivilized albeit, after sociological approaches have been furthered there is a perspective that exist viewi ng the difference of culture as an important factor and both valid world-views.5.  Ã‚  Ã‚  Ã‚   Describe the similarities and differences between conflict theory and the feminist perspective.The Conflict Theory and Feminist perspective shares in common the view of society as having opposing groups. Although it must be noted that feminists would utilize the conflict theory into various strands that results to a variation as to what constitutes the groups in conflict. A Marxist feminist would share the most similarities with the social conflict theory in the sense that it accepts the root of gender oppression as economic and the clash of the proletariat and bourgeoisie towards a revolution is necessary in order to liberate women. In the generic sense feminist perspective may see the battle of two sexes as a conflict, but can also view the conflict as an opposition of a patriarchal system vs. the person specifically the woman.6.  Ã‚  Ã‚  Ã‚   Define the term scientific method and t he five basic steps used in the scientific method.The scientific method is used as a form of investigation regarding a scientific (social/natural) problem in an empirical manner (Scientific method, 2007). It is a method employed by scientist in order to warrant objectivity and validity. It is most basic sense the scientific method has five steps of inquiry: 1.) identify the problem, 2.) formulating the hypothesis; 3.) observation and data gathering 4.) Testing the hypothesis and data availed and   5.) analysis and conclusion. It must be noted that the scientific method is far easier to employ in the natural sciences compared to the social sciences.7.  Ã‚  Ã‚  Ã‚   Describe the various types of research designs and discuss the strengths and weakness of each design. Which type of research design is most commonly used by researchers, and which type of research design is the least reliable?The Survey design uses a usually random pen-paper. Question and answer method that is usually employed by sociologists. It aims as objectively gathering data that pertains to how a particular group would view something or how relations are deemed by participants. There are critiques to its capacity to be truly objective plus the issue of being cost and time inefficient. There is also the problem of complex behaviors as not being captured in surveys. The strength of survey design would be its dealing with actual conditions.The field study design constitutes direct participation and observation of the researcher within the environment and with the subjects. There are strengths in terms of external validity; there is better probability of getting natural and unconditioned responses. It is criticized in terms of internal validity as well as the tendency for subjectivity.Historical research is the least reliable in the sense that it attempts to root its approach in original data and patterns. Sociologists themselves are critical regarding utilizing this design. The experimental d esign sets various conditions artificially and the sociologist less uses it as a method due to its control over variables. The latter is preferred by psychologists.8.  Ã‚  Ã‚  Ã‚   Discuss how a researcher might select a random sample of subjects for a research study. Which sample selection methods should researchers use and which methods should be avoided?A researcher may employ probability sampling that includes assuring that each group in the environment studied would be included in the selection in order to guarantee equal representation. Another random form of sampling is the simple form wherein a researcher would literally randomly pick a subject belonging in the social phenomena. As much as possible researchers should avoid picking subjects that are belonging to a particular group alone in order to guarantee objectivity,9.  Ã‚  Ã‚  Ã‚   Discuss the issue of ethics and social research. Give examples to support how research could be harmful to human life.The ethical aspect of social research is raised whenever researchers employ the use of deception in order to guarantee the objectivity of the study. There is also the problem of social research left unchecked that becomes the basis for oppressing a particular set of members with in a society. It would be harmful if for example a gay man is unknowingly subjected to social research that would to a certain extent put him in a bad light. Invasion of privacy can also be an issue.10. Describe how the internet can be used to conduct social research. Is the Internet a good or bad place to conduct social research?The internet could be a potential place for conducting random surveys, via email or through an actual site. However, there is always the danger if the participant is being truthful since it is somewhat difficult to verify his/her identity. It would be convenient but possibly dubitable in terms of results.

Alternatives to the Clean Water Dilemma essays

Alternatives to the Clean Water Dilemma essays Alternatives to the Clean Water Dilemma Because of our increasing populations around the world, more and more of our clean drinking water is being used and contaminated. The world needs to take action immediately. Implementing one plan will not save our drinking water, but instead several different things need to come in to effect to preserve the world's clean drinking water. One alternative we have is to make people implement a wastewater garden in their homes and businesses. A wastewater garden is a garden made up of specially chosen plants and soils that can dispose of our harmful wastes in a totally non-harmful way. The way it works is all of the greywater from washing machines, showers, tubs and sinks will drain into a holding tank, where the small amounts of oils are separated out. Blackwater from toilet waste can also go into the tank given proper treatment first. The wastewater is then pumped into the garden where the plants will essentially eat, drink and breathe away the contaminants found in the wastewater. Certain kinds of plants "purify" the contaminants into useful energy while clean water evaporates. All that is leftover from the wastewater is plant biomass, evaporated water, carbon dioxide and heat. When the plants are harvested they can be composted, used or even sold for profit. Plants such as bamboo and holly work very well i n a wastewater garden. The evaporated water and heat can be recaptured to offer a clean source of pure distilled water and for heating air or water. One option for creating a wastewater garden is to use a greenhouse, which will cause higher temperatures and can help heat your house (Waste 1-3). This alternative would probably be a pretty expensive and labor intensive project to set up, but once it is set up there is not much upkeep except to maintain the plants in the garden. Another alternative to this would be to have local communities set up large wastewater gardens to...

Take These 6 Steps to Become a Travel Nurse -The JobNetwork

Take These 6 Steps to Become a Travel Nurse -The JobNetwork If you love the idea of supplying patients with quality medical assistance but aren’t crazy about working in the same environment every day, then you may want to consider becoming a travel nurse. Travel nurses work at temporary jobs in locations all over the country, usually for periods of a dozen weeks or so. Since being a travel nurse comes with its own particular set of challenges, you may need some extra direction when pursuing this particular career. Here are some tips that should help you achieve your goal of becoming a travel nurse.1. Become a registered nurse.To become a travel nurse, you must first become a nurse. That means you have to graduate high school or get your GED, complete an accredited nursing program at the college level, and pass the National Council Licensure Examination (NCLEX). Some hospitals might also require a Bachelor of Science in Nursing (BSN), and if its relevant to your area of specialization, Basic Life Support (BLS) or Advanced Cardiac Life S upport (ACLS) certification. Before becoming a travel nurse, you also need a minimum of one year of specialized nursing experience. For travel nurses, those specializations include ER, PEDS, TELE, and Home Health. If ICU or OB is your area of specialization, you may need more than one year of experience.2. Consider your goals.In what kind of environment do you want to work? To where do you want to travel? You should consider such goals to pin down your ideal position since all travel-nursing agencies are different. You must also think the salary and benefits you expect to earn. Since moving around is involved in your work, such benefits as housing, travel stipends, and rental cars might be considerations along with more standard benefits such as medical and 401k packages. Make a list of your ideals so you know what to look for when viewing job listings and deciding where to apply.4. Compare agencies to find the one for you.Travel nurses get jobs through agencies, and all agencies ar e different. If you have specific goals, you will want to find an agency most in line with your particular ones. Consider these agency’s online ratings as well. A great online tool is BluePipes, which is like LinkedIn for healthcare professionals. If you know trustworthy travel nurses, perhaps they can refer you to a quality agency.5. Prepare your paperwork.There’s quite a bit of paperwork involved in securing a travel nurse position. An application, skills checklist, and clinical references will be included in your submission profile. Your nursing agency will provide you with these documents and expect you to complete them. However, if you use BluePipes to prepare your submission profile, you may not have to fill out a new one every time you visit a new agency. Also be sure to have all required licenses and certifications, as well as recently obtained medical records, in order.6. Establish a tax home.In order to qualify as a travel nurse with tax-free stipends, you wi ll have to establish and maintain a â€Å"tax home.† In order to qualify, you must work far enough away to have to stay overnight in a place other than your residence when working. You must fill out a form to qualify for tax-free stipends. The good news is that even if you fail to qualify for tax-free stipends, you can still work as a travel nurse.

Journalism and Communication - Plagiarism Essay

Journalism and Communication - Plagiarism - Essay Example More often than not students merely paraphrase the existing works of other authors in a bid to evade plagiarism without proper citation of the original sources of information. It is imperative to acknowledge and cite the original sources that were used to access the initial information if students need to avoid plagiarizing. In general terms, plagiarism entails the replication of someone’s ideas without giving credit, stealing of ideas, failure to put quotation marks and proper reference to a quoted phrase, provision of inappropriate information regarding the sources of the quoted information as well as alteration of the wordings in a sentence structure without giving credit to the original author (Alfrey, 2012). Why Students Plagiarize Students plagiarize their work due to various conflicting reasons. Some students plagiarize their work intentionally while others plagiarize unintentionally. Some of the common reasons for plagiarism are: unexpected deadline in class work, over whelming assignments, the confusion in research and plagiarism boundaries, and lack of explicit ideas and training on how to avoid plagiarism (Purdue University, 2007) Intentional v. Unintentional Plagiarism From the accessible facts, it is clear that, some students and scholars plagiarize their work deliberately. ... Moreover, some students have difficulty in the interpretation and analysis of the available online data. This category of students copy paste complex information from the internet without proper synthesis of ideas or paying attention to the authors. Some students also believe that, the quality of their original work is low compared what is available in the internet. This leads to direct copying and hence plagiarism. Most contemporary scholars lack the most effective way of developing their own ideas and style, limiting them to direct utilization of the existing written information. The pressure from the lecturers, peers, families’ course, job requirements and scholarship admission are and failure to meet strict deadlines are acknowledged as the main factors that motivate students to engage in intentional plagiarism. Internal and external pressures portray education as the only ladder to success rather than for a self valuation process. Due to this, students tend to embark on t he end result of education rather than on valuing the skills and competencies in training and education. Many students fail to understand the significance of the acquired research and writing skills in their future career development. Intentional plagiarism is necessitated by peer influence. Poor assignment planning coupled with poor time management skills are also common prerequisites for intentional plagiarism amongst college students, especially since many students are always less aware of the time required in completing a research paper. Naive students are sometimes compelled to use the other scholars’ work without due authority. In most cases, these mistakes occur as a result

In finance, risk is best judged in a portfolio context. Is this true Essay - 1

In finance, risk is best judged in a portfolio context. Is this true Why - Essay Example in the capital as well as money market in different countries. The whole process is done by the finance manager of the concerned investing companies. The need for the investment market globally generated from the very advent of the securities market and the developments in the line of market participation in the stock exchanges and hence market volumes. These had a cumulative impact on the volatility in the securities market which ultimately gave rise to the need of the technical analysis tool in the hands of the experts to crack the investment market movements (Correia, 2007, p.154). The need for the understanding of the market trends came primary to the fundamental analysis of the companies and this gave rise to the need for qualified and expert personnel to act as investment bankers in the hands of large asset management companies and investment banking sector. Here this study is based on different types of tools and techniques of investment management like risk and return, CAPM m odel, WACC Model, capital structure, option etc. Risk and Return The terminology â€Å"risk† is mainly used for the investment which indicates the difference between the actual return and the expected return of the investment (Kieso, 2010, p.97). On the other side, return on the investment indicates the earring from investment which can be treated as a reward of risk bearing. So, this tool indicates the gain and loss on the investment from the investment within certain time period. Portfolio Theory The fundamental of the portfolio theory indicates to diversify different types of securities in to different types of risk for the purpose to minimise the risk factor. In 1952, Harry Markowitz introduced the idea of diversification. So this theorem was mainly introduced for the purpose of maximising the return i.e. wealth of the investors. International diversification indicates diversification of the various investment strategies decided on, by the finance managers of the investme nt company. It relates to the investment decision made by the finance manager in different securities of different markets, thereby, enabling the investment bank to reap the benefits of investing in different markets. Since, the foreign exchange market operates 24 hours in a day, investing in different markets will ensure maximum returns to the portfolio by taking the advantage of the variance in the currency value in different markets. Currency trading is an important strategy that most of the finance manager adopts for maximizing the portfolio value. Diversification in the portfolio will help in eliminating risk to a great extent, since policies adopted in a country might affect the stock market of a country but might not affect the stock market of another country. Capital Asset Pricing Model (CAPM) Capital asset pricing model is an important technique to know the actual position of the particular assets (securities, bonds, share etc.). International capital asset pricing model is the extended vision of CAPM, used when the investment companies are going to invest internationally. The extract of this model employed to stand the statement â€Å"For reducing the risk the investors should invest in the internationally diverse portfolio†. For example mutual fund can be used as a good diverse portfolio for the investors, who have less capability. The great economist William Sharpe developed the CAPM model for the first time. The key feature of this model is to calculate the risk attached with the investment and highlights

Focus group discussion Essay Example for Free

Focus group discussion Essay The research utilized two focus groups to represent the student population being evaluated. Each focus group is comprised of four students with one moderator in charge of the discussion and although it was mentioned that the target number of students for the focus group would be seven, only four students from each group attended the session. The students that were sampled had all previously used or had the necessary experience in handling web 2. 0 applications particularly wikis, blogs, social networking technologies (MySpace, Friendster, etc. ) and other Web 2. 0 applications that were used by the students. For the first part of the discussion, the group focused on introductory remarks particular on how they utilize web 2. 0 applications. Both groups were asked the question (as a discussion opener) on how do they enjoy spending their spare time in the internet. According to group 1, half of the group indicated that they had very limited time when online because of the budgetary constraints and thus they are more apt to utilize all of their time in using web 2. 0 applications for learning purposes. On the other hand, the other half of the group expressed their fondness of being able to enjoy chat while online with their friends and browsing through forums for information (whether education or non-education related information). One common trait for all the participants of the first group is their interest in reading and searching for subjects that interest them with the use of web 2. 0 applications. It is interesting to note that, previously they had mentioned that they were utilizing information only or web 1. 0 applications for information but with the influx of web 2.0 applications, they had found it easier to use and more apt to their style of finding information (Hinchcliffe, 2006). Being that web 2. 0 applications are more interactive and provides a venue for two-way communication, they are able to ask questions, search for groups or communities with their desired information. For the second group, it was indicated that the members of the group with the same background utilize their spare time by chatting online with their friends, particularly with the classmates as some of the members of the group are schoolmates and are friends. They are able to share information particular to current blogs and subjects that interest them as a whole. With this they are able to find information faster as they are able to share insights with each other. In addition, they are able to utilize their spare time while online by browsing through subjects often referred to by their classmates within the focus group. Being that they are also previously acquainted with each other, they are able to use web 2. 0 applications at the same time, often during school breaks where they are able to meet with each other and share community sites such as blogs and wikis that highlight their favourite and desired information. This adds to the value of web 2. 0 applications being a very communal information technology tool it is able to put together people with the use of the internet and information put together. As a follow up to the first question, every member of the two focus groups were asked of their level of familiarity with respect to web 2. 0 technologies. Level of familiarity is defined as the ability of these students being evaluated to first identify with web 2. 0 technologies, their level of being able to proficiency in utilizing such tools and their capacity to use such tools in aspects of their daily lives such as interaction with society, learning and education (Hinchcliffe, 2006). The first group explained that there are familiar with the most common web 2. 0 technologies online. Noted web 2. 0 applications such as blogs, community forums and Wikis were identified the most by the users. The respondents in group one generally expressed their feelings that Web 2. 0 applications have been already been there in our daily lives even before it was formalized as Web 2. 0 technologies. As one respondent explains, Web 2. 0 technologies have been present for a considerable amount of time already and have been used as a means of providing and transferring information between each other. However, with the formal induction of these technologies as Web 2. 0 technologies, further improvement and interest was accorded to it, thus the influx of users and it was more and more integrated into society. Forums for example have existed for a considerable amount of time yet only recently has it been given so much interest and improvement that it has started to occupy a considerable amount of society’s â€Å"online† daily lives (Anderson, 2007). For the second group, they had indicated what Web 2. 0 applications are but have little or no idea of it whatsoever. The students on the other hand had already used web 2. 0 applications such as social bookmarking, calendaring, image sharing, collaborative authoring, video sharing and social networking tools but had not identified under one umbrella such as Web 2. 0 technologies (O’Reilly, 2005). Students under this group were able to identify that they had used Wikis and Rallypoints as a tool to share information with their classmates in their classes but were not aware that these tools were considered as Web 2. 0 technologies. On the other hand, one of the students under this group had expressed that she had a rough understanding of what Web 2. 0 technologies is however had not taken into consideration the other Web 2. 0 technologies existing.

Aesthetic Response to Only Justice Can Stop a Curse :: Only Justice Can Stop a Curse Essays

Aesthetic Response to Only Justice Can Stop a Curse Reflecting back on the piece that I have just read, I can only think of the extremity of desperation that the two authors were going through to make them feel the way that they did: that suicide would possibly be better than living in a "white man's world". If these powerful documents were not enough to let people come to the realization of how bad African-Americans had it (and still do to a degree) then I do not know what could possibly be more convincing. I cannot stop thinking about the atrocities that the woman in the first writing was calling upon to spite the whites in which had caused her so much pain. Though seemingly extreme, I can clearly recall an instance in history where tactics such as these denouncements and curses actually worked. In Egypt, Mosses did the same thing in order to lead his people (the Jewish slaves) out of bondage so that they could find their own land in which to dwell freely. The curses, though wishing pain and suffering upon their offenders, were not unlike the ten plagues that Moses called upon the Egyptians, the last of the ten being the death of the youngest son of all the families. It was then that the Jewish people were given the permission to leave Egypt in search of a new life. These documents remind me much of that because, like the Jews, these blacks are searching for their freedom in a white world in which it does not exist. They feel as if their last resort and the one that will finally bring about results in these denouncements and prayers to God. The second document alludes to a statement that I remember from the movie The Matrix. The author states that it is the whit mans goal not only to dominate the country, but the planet and universe as well. In the movie, one of the men stated that the human race (and in this case, the white race) are like viruses, they multiply and then move on to consume every natural resource in an area until it is time to move on once again and multiply and then the cycle of destruction continues on.

Methods of depreciation Essay

After completing the spreadsheet for Fan Company A, I suggest that the company use units of output for their method of depreciation. The reason why I choose units-of-production, which is also known as activity method, is due to the fact that is incorporates the straight-line method while figuring in the life expectancy in terms of numbers/time of operation for the asset (WileyPlus). For example why depreciate a piece of equipment the same amount every year if in that year it has been barley used compared to a year when it has been in constant use. Depreciating using units-of -production can in my opinion more accurately determine the life and value of the item in question. The reason why I do not suggest using straight-line method is because it measures age and doesn’t consider the amount of usage. I did read in the text of WileyPlus that most companies use the straight-line method because of its simplicity and is a constant dollar figure they can determine each year. Looking at double declining balance method it has the assets depreciating at an accelerated rate compared to the other methods. This method does not compute the deduction of salvage value in it. Even-though this method will have a greater result in depreciation expense each year the total depreciation over the lifespan of the asset will not be greater than the total depreciation. Furthermore, another method of accelerated depreciation is sum-of-the-years’-digits. This method takes the asset’s expected life and adds together the digits for each year. So if the asset was expected to last for five years, the sum of the years’ digits would be obtained by adding: 5 + 4 + 3 + 2 + 1 to get a total of 15. Each digit is then divided by this sum to determine the percentage by which the asset should be depreciated each year. Even-though this method takes into consideration the life of the asset it is to accelerated and can depreciate faster than needed while causing the asset to appear invaluable when in all actuality it is in good operating/functioning order. Works Citied Page WileyPlus, Kieso, Internediate, Accouting, 14th edition, 2000-2014, John Wiley & Sons, Inc.

Fashion

She replaced the corset with lighter clothing that wasn't so restrictive. Throughout the years dresses kept getting shorter and the backs lower. â€Å"By 1 925 dresses were the shortest in history – an act of the devil, some thought. † Many people were so outraged that they passed laws in the states of Ohio and Utah that the hem length of ladies gowns had to be seven inches from the floor but these responses from mature adults simply increased young women's fondness for their short skirts and cosmetics. After all, what fun is it to rebel if nobody notices or cares? But what are some major reasons for this changes in women fashion?The first one is that after the war women continued to work outside their home, so the clothes had to be altered to allow for an ease of movement. Also with the lack of men due to the war, women began wearing more alluring clothing to attract a husband. The ratification of the 1 9th Amendment also played a major role as women soon began wearing loose pantsuits called ‘pajama suits', a direct result of the newly gained right to vote and the strong cries for further female empowerment. Probably, one of the first images that pops into your head when you hear the word 1 sass fashion is the Flapper which is the symbol of he roaring twenties.It embodied the decades modern fashion elements such as short sleek hair, a short shapeless dress, a flat chest, and exposed limbs. Flappers also had a reputation that added to their style as well; they smoked from long cigarette holders, applied makeup in public and danced to jazz with reckless abandonment of propriety. Men of this time wore suits, day suits, formal suits, all different kinds of suits. Along with their suits, they wore a hat according to their class in society: the upper class wore top hats, middle class wore a fedora, and the working class wore a flat cap or no cap at all.TO omelet their ensemble they wore black patent leather shoes or saddle shoes. As well as the c lassic suit, flannel, twill, knickerbockers, and sweaters were a more commonly seen casual wear among men of all ages, Then around 1925 â€Å"Oxford bags† were introduced to the public, after being worn as a kind of uniform for Oxford University students. This style grew and grew and before you knew all the young men were wearing them. As the decade progressed, the automobile increasingly became another definer of status and social class in America, both for young people and their parents. Henry Ford's Model T, which dominated the U. S. Reek until it went out of production in 1 927, gave middle-class and even lower-middle-class citizens affordable, reliable transportation. The quintessential expression of American energy and optimism in the 1 sass was the skyscraper, the great tower that aspired toward heaven and dominated the earth (rather, the urban streets) below. Fashion What is Fashion All About? What is it with fashion? It's something that we all deal with everyday. From birth to old age, the way we dress says something about each and every one of us. Even those people who say that fashion doesn't matter to them, still have to choose what they wear every day. Fashion says a lot about who we are and how we are feeling. One thing that is guaranteed is that fashion is always changing. We are always being subjected to new trends everywhere we look! Magazines, what the stars are wearing, movies and television, and people that we are in contact with on a daily basis may influence what is â€Å"hot† and what is â€Å"not†.A little known fact about fashion is that after the movie, Men In Black premiered, the sunglass company, Ray Ban, practically doubled its sales. Many people have a hand in the fashion trends of today, and we wonder who really does dictate fashion trends. Rock Musicians, TV Stars, and Supermodels are among the trendsetters. In today's society, political figures and royalty, such as Duchess Kate, are among those we watch to see what they are wearing. Princess Diana was also considered a fashion icon, what she wore and where she wore it was daily news.Even hundreds of years ago women would pour over fashion magazines for insight into the clothes that were trending at that time. King Louis XIV was a well known fashion connoisseur. His tastes ran toward the extreme from velvets and rich brocades, to handmade laces! The kind of clothes you wear reveal a lot about a person. Sometimes it reveals the â€Å"group† you are in. For instance in high school these groups have names like â€Å"Goth,† â€Å"skaters,† â€Å"popular,† and the â€Å"outsiders†. This is a stereotype, but it happens in high schools all over the country.If you were to look at a person you might be able to tell what his occupation as by the way he dressed. For instance, a person wearing a suit and tie might be a businessman, a person dressed all in white might be a painter, or a person with grungy clothes, piercing and tattoos might be a Goth or a pithead. The way we look at a person because of the way they might dress may influence whether we accept or reject them. This is part of the way society is today. The Why and How The fashion industry is a huge and booming business.There are millions of people involved in different aspects of the business, from buying and selling to production. Everyday millions of people design, produce, and transport clothing to stores all over the world. Advertising is a key element when it comes to dictating what is hot and what is not. We see ads for clothing everywhere. The ads are in magazines and newspapers, on television, billboards and even on buses! It is next to impossible to predict what is going to be in fashion at any one time. No one can say exactly why the mini skirt and high boots worn in the ass's became so popular, or how blue Scares becam e so popular is the U. S.Even the hip-hop style that originated n the Bronx made it to the Haute Couture big fashion shows of London and Rome! Fashion is a fickle thing and is the product of people wanting to look good and also conform to what is considered the norm in today's society. Noted International Fashion Editor, Cynthia Durian defines fashion as a state of mind, a spirit, an extension of one's self. I think that puts it into perspective. â€Å"The apparel oft proclaims the man. † -Shakespeare, Hamlet Many thanks to Courtney and to Cody McKee, who again was my revision buddy. They both made very helpful suggestions that allowed me to write a better essay. Fashion The changing dynamics of the fashion industry have forced retailers to desire low cost and flexibility in design, quality, and speed to market, key strategies to maintain a profitable position in the increasingly demanding market. This article reviews the literature on changes that have happened in the fashion apparel industry since the sass, highlighting the emergence of a concept of throwaway or fast fashion. It describes fast fashion from a supplier as well as a consumer's perspective, and draws attention to several potential research issues.Keywords: fast fashion; supplier; consumer; quick response; fashion season The fashion apparel industry has significantly evolved, particularly over the last 20 years, when the boundaries of the industry started to expand (Decline and Minima 999). The changing dynamics of the fashion industry since then, such as the fading of mass production, increase in number of fashion seasons, and modified structural characteristics in the supply chain hav e forced retailers to desire low cost and flexibility in design, quality, delivery and speed to market (Doyle, Moore, and Morgan 2006).In addition to speed to market and design, marketing and capital investment have also been identified as the driving forces of competitiveness in the fashion apparel industry (Sinai 2006). Franks (2000) suggested ‘sense and respond' as the key tracery to maintain a profitable position in the increasingly dynamic and demanding market. A key defining characteristic of rapid responsiveness and greater flexibility, in this context, is to maintain closer relationships between suppliers and buyers (Wheelwright and Clark 1992).Looking at the basic structure of the fashion industry until the late sass, traditionally fashion apparel retailers used their capability of forecasting consumer demand and fashion trends (known as ready-to-wear) long before the actual time of consumption in order to compete in the market (Coercing 2001). However, recent years h ave seen fashion retailers compete with others by ensuring speed to market with their ability to provide rapidly the fashion trends revealed by fashion shows and runways.According to Tapping (1999), such retailers could be credited with the adoption of ‘quick fashion' that is an outcome of an unplanned process on the reduced time gap between designing and consumption on a seasonal basis. *Corresponding author. Email: [email  protected] Du SINS 0959-3969 pant/less 1466-4402 online 2010 Taylor & Francis DOE 10. 1080/09593960903498300 towpath. Thenceforward corn 166 V. Bradshaw and A. FurthestToday's fashion market is highly competitive and the constant need to ‘refresh' product ranges meaner that there is an inevitable move by many retailers to extend the number of ‘seasons', that is, the frequency with which the entire merchandise within a store is changed. With the emergence of small collections of merchandise, fashion retailers are encouraging consumers to visit their stores more frequently with the idea of ‘Here Today, Gone Tomorrow. This indicates a shorter life cycle and higher profit margins from the sale of fast selling merchandise, skipping the markdown process altogether (Sydney 2008).In addition, desire to have variety and instant gratification with price mavens is motivating consumers to prefer retailers such as Ezra and H (National Post 2009). Several studies have examined various aspects of the buyer-supplier relationship with quick or fast fashion, such as the apparel design process relative to quick response (Formal and Venial 1996), the role of the supplier in fast moving fashion (Doyle, Moore, and Morgan 2006), buyer behavior (Bruce and Daly 2006), and financial performance (Hayes and Jones 2006).However, there appears to be a gap in the literature focusing on the overall concept f fast fashion' that has emerged in the fashion industry from a consumer perspective. Among numerous studies on fast fashion, only a few stud ies have focused on the consumer aspects that drive the changes in the fashion industry (for example, Barnes and Lea-Greenwood 2006). The purpose of this paper is to explore the changes that have occurred in the fashion apparel industry in the past two decades and attempt to understand how fast fashion emerged to the extent that it is today.Specifically, the study examines the changes in the fashion apparel industry leading to the evolution of throwaway or fast fashion'. A brief review of the literature serves to systematize and appraise the existing work. This study further attempts to align the research capabilities with market growth potential for fast fashion and proposes different venues for conducting research to acquire a better understanding of fast fashion as a consumer-driven approach, not only supplier-driven.Overview of the fashion apparel industry In the course of the last two decades, the fashion apparel industry across the globe has undergone profound transformation d ue to various changes in the business environment. To understand the areas for research n fast fashion for the future, it is important to consider how it has evolved. The following sections discuss the changes that have occurred in the fashion industry since the sass.Fading of mass production Until the mid sass, success in the fashion industry was based on low cost mass production of standardized styles that did not change frequently due to the design restrictions of the factories, such as Levies 501 Scares and a man's white shirt, although there were exceptional cases of rapid changing haute couture (Brooks 1979). Apparently, consumers during that time ere less sensitive toward style and fashion, and preferred basic apparel. Bailey and Etcher (1992) reported a sudden increase in the import of fashion oriented apparel for women as compared to the standardized apparel in the sass.The International Review of Retail, Distribution and Consumer Research 167 This reduced the demand for cl assic though simple apparel as consumers started becoming more fashion-conscious (Bailey 2001). For instance, the women's legwarmer industry introduced colors and textures to basic hosiery to coordinate with every outfit (Donnelley 1996). Unfortunately, this change in fashion oriented apparel undistributed to an increase in mark-downs in the market, which became necessary due to the failure to sell fashion apparel during the forecasted season (TOT 1987).This argument was further supported by Malone (1998, 1999) who provided evidence that mass production of fashion products was not a solution to gain profits in the fashion business. Fashion seasons As fashion is considered to be a temporary cyclical phenomena adopted by consumers for a particular time (Spoolers 1979), it becomes evident that the life cycle for fashion is quite small. Since the sass, a typical life yes for fashion apparel had four stages: introduction and adoption by fashion leaders; growth and increase in public acce ptance; mass conformity (maturation); and finally the decline and obsolescence of fashion.Also, the fashion calendar during this time was primarily based on the fabric exhibitions, fashion shows and trade fairs, that consisted of the basic pattern of Spring/Summer and Audiometer ranges which typically resulted in developing a seasonal range in one full year. However, towards the beginning of the sass, retailers started focusing on expanding their product range with updated products and faster responsiveness to the newness' of the fashion trends; and providing ‘refreshing' products instead of only cost efficiencies for manufacturing (Barnes and Lea-Greenwood 2006; Hines 2001; Hoffman 2007).In order to increase the variety of fashion apparel in the market, the concept of adding more phases to the existing seasons (that is, the period of time during which fashion products are sold) in a fashion calendar came into existence. The addition of 3 to 5 mid-seasons forced immense pressu re on suppliers to deliver fashion apparel in smaller batches with reduced lead time (Tyler, Heeled, and Bahamas 2006).For instance, Liz Collarbone developed six seasons instead of Just two (Bailey 2001). These changes to the number of mid-seasons arose partly from the changes in consumers' lifestyles and partly from the need to satisfy consumers' demand for fashion clothing for specific occasions. Structural characteristics Towards the late sass, the fashion apparel industry was dominated by several large retailers which increased the competition levels in the market (Barnes and Legendary 2006).In order to survive the competition, other fashion apparel retailers switched from product-driven to buyer-driven chains, developed alliances with suppliers in efferent markets, and promoted their distinctive brands (Tyler, Heeled, and Bahamas 2006). This resulted in an increase of profits from unique combinations of high-value research, design, sales and marketing that would allow them and the manufacturers to act strategically by linking with overseas factories (Grief 1999, 43).Tyler, Heeled, and Bahamas (2006) illustrated that the fashion apparel industry developed an infrastructure around the late sass with an emphasis on promoting responsiveness (quick response) through reduced lead times, along 168 with maintaining low costs. Hereafter, the phenomena of sourcing manufacturing ND processes in fashion apparel industry to offshore places with low labor costs became a trend, thereby resulting in a substantial cost advantage.Despite the merits of outsourcing, it led to significantly longer lead times, complicated supply chains due to geographic distances, inconsistency and variability in processes at both ends of the chain, and complex import/export procedures (Bristle, Squished, and Frito 2003; Bruce and Daly 2006). In fact, the idea of cost savings through outsourcing manufacturing to low wage nations became deceptive as the savings sometimes were significantly low compared with the cost of obsolescence, forced mark-downs, and inventory carrying costs (Christopher, Lawson, and Peck 2004).Tyler, Heeled, and Bahamas (2006) highlighted product development as the weakness for the longer lead times to deliver fashion apparel to point-of-sale to consumers. As further explained, they illustrated that all the key players in a supply chain (that is, fashion and textile designer, retail buyer and manufacturers) worked in sequence in order to contribute their role, resulting in excessive costs, lack of effective communication and reworks due to inaccurate product developments.Furthermore, instead of translating the trends into the market quickly, fashion retailers failed to sell the merchandise during the appropriate season, adversely impacting the profits (Frito, May, and Straighten 1995). Not surprisingly, the situation became worse due to the rapid changing lifestyles and consumers' choices for fashion and clothing in the market. All these shortcoming s forced the industry toward restructuring in order to improve their operational performance (Tapping 2006).Some of the examples of restructuring that emerged around the sass include Just-in-time techniques and quick a response tit shorter lead times. For example, the number of fashion apparel retailers in the USA that started implementing a quick response (CRY) strategy grew from 60% to 72% from 1994 to 1995 Cones 1995). In recent years, these changes in the fashion apparel industry in the USA in terms of outsourcing manufacturing to low wage countries and demand-driven flexible supply chains have shown that quick responsiveness is possible even in the presence of long physical distances.Fast fashion Fashion is defined as an expression that is widely accepted by a group of people over time and as been characterized by several marketing factors such as low predictability, high impulse purchase, shorter life cycle, and high volatility of market demand (Fernier and Sparks 1998). Thus, in order to be profitable in the industry, fashion apparel retailers need to take the ‘speed to market' approach to capitalize on fashion that is not in the stores of their competitors.It has been further emphasized that market responsiveness and agility through rapid incorporation of consumer preferences into the design process in product development increases the profit margins for retailers (Christopher, Lawson, and Peck 2004). Looking at history, fashion runways and fashion shows were the biggest inspiration for the fashion industry. Along with this, these trend shows were primarily restricted to designers, buyers and other fashion managers.However from 1999 onwards, fashion shows and catwalks became a public phenomenon, where photographs of the recent fashion shows could be seen in magazines and on the web leading to demystification of the fashion process (Sydney 2008). As a result, fashion- 169 conscious consumers were exposed to exclusive designs and styles inspired fr om runways. Retailers such as Ezra, H, Mango, New Look, and Top Shop were adopting such designs rapidly to attract consumers and introduce interpretations of the runway designs to the stores in a minimum of three to five weeks (Barnes and Lea-Greenwood 2006).Drawing on the foundations of quick responsiveness, the fashion apparel industry shifted from forecasting future trends to using real-time data to understand the needs and desires of the consumers Jackson 2001). The inability to accurately forecast or predict future trends (Christopher, Lawson, and Peck 2004) or failure to quickly imitate and produce fashion apparel as seen on runways (Richardson 1996) can lead to risk associated with longer lead times and once failure to attract facetiousness's consumers.Using real-time data can eliminate this possible risk. United Kingdom retailers The UK fashion industry has been widely acknowledged to have initiated this unique strategy in the fashion industry (Barnes and Lea-Greenwood 2006) . Since its beginning, the fashion apparel industry has been characterized by high levels of dominance by large retailers in the I-J with inflexible supply chains (Hines and Bruce 2001). Around the sass, apparel manufacturers and retailers, primarily from the I-J witnessed price pressure from the strong players in the market.In order to stay in competition, I-J retailers such as New Look and George shifted sourcing of merchandise to the Far East for a low cost advantage. In doing so, supply chains became more complex due to extensive geographical distance, thereby forcing these retailers to introduce practices such as just-in-time TIT), computer integrated manufacturing (COM), total quality management (TTS) in manufacturing along with emphasis on shorter supply lines and quick response in the market (Bruce, Daly, and Towers 2004).As an outcome, retailers in the I-J started providing increased variety and fashionably to their customers, peeping in mind the low cost of the merchandise . In addition, they also added mid- season purchasing to their previous two-season calendars, resulting in providing high fashion at a low price throwaway market'. Since then the throwaway market' (now called fast fashion) has become a trend or norm (Tokomak, Wrigley, and Guzzling 2008). In sum, the concentrated UK fashion † market resulted in street fashion as an attempt to gain a competitive edge along with market share through speed to market (Bristle and Breather 1998).The following sections provide supplier and consumer perspectives in regard to fast fashion. Fast fashion from the supplier perspective Apparel markets have become more varied and faster-changing in the present retail environment. The development of new, quick fashion appears symptomatic of the transition from a production-driven to a market-driven approach in the fashion apparel industry. Retailers have started realizing that flexibility and rapid responsiveness to the market are the areas that are most imp ortant in today's market.During the past two decades, the fashion apparel industry has received increased attention in the context of buyer-supplier relationships, and quick espouse and 170 supply chain management to gain a competitive edge in the market (Crew and Davenport 1991; Frito, May, and Straighten 1995; Shoal, Perry, and Pratt 1998; Perry and Shoal 2000). In academic study, fast fashion has been researched from the perspective of a business model with a quick response strategy to reduce production times (Bailey 2001).Literature on fast fashion reflects association with pressure on lead-time reduction in an organization and coordination with various players in the supply chain (Barnes and Lea-Greenwood 2006; Weenies 1999). The obsolete long- eying cycles for many fashion retailers has forced them to improve responsiveness in reduced time, resulting in an introduction of several practices in the fashion industry that describe shorter, more flexible supply chains such as quick response (Fernier and Gamma 2004), Just-in-time (Bruce, Daly, and Towers 2004) and agile supply chains (Bruce, Daly, and Towers 2004; Christopher, Lawson, and Peck 2004).In order to improve efficiency in the demand-driven market, these practices have often been related to vertical integration focusing on collaboration, information sharing and rust between entities in a supply chain (Bristle, Squished, and Frito 2003). In addition, improvements in communication between retailers and producers through technology such as computer-designing (CAD) and electronic data interchange (DEED') have contributed to shortening lead times (Bruce, Daly, and Towers 2004).Fast fashion from a consumer perspective Consumers are becoming more demanding and fashion savvy which is forcing fashion retailers to provide the right product at the right time in the market – in other words, provide quick (fast) fashion (The Economist 2005). As the consumer market is fragmented in terms of consumption patt erns, fast fashion is gaining in importance among consumers. With such developments, researchers should identify the full spectrum of consumer behavior towards fast fashion.The literature on fast fashion highlights various aspects of supply chain management, supported by supply chain theory to improve the business model of fashion retailers. It is worth noting that not many studies have addressed fast fashion as a consumer-driven approach, leaving this an under- researched area. Information and trends are moving around the globe at erroneous speeds, resulting in consumers' ability to have more options and thus shop more often (Hoffman 2007).Changes in lifestyle due to coloratura factors and a need for uniqueness forces fashion retailers to renew merchandise constantly to deal with the growing competition in the market (Spoolers and Burns 1994). The constant, varying demands by consumers has impacted the process of forecasting and product planning shifting; towards replicating famous designs and styles from fashion magazines and fashion shows in small quantities more frequently (Christopher, Lawson, and Peck 2004). The perception of throwaway fashion varies mongo different generations.For example, young people of the population that constitute Generation Y would prefer a higher number of low-quality, cheap and fashionable clothes as compared to baby boomers, who would prefer to purchase fewer number of higher quality clothes (Crew and Davenport 1992). From conservative consumers' perspective, fast fashion is viewed as a Waste' because rather than buying one high quality item to satisfy a wardrobe need, consumers buy multiples that are lower quality and then throw old merchandise away as quickly as they bring in new ones (Sydney 2008).In 171 agreement with Barnes and Lea-Greenwood (2006) and based on different perspectives of consumers toward fast fashion mentioned in this study, it is apparent that fast fashion is a consumer-driven approach, in addition to a su pplier-driven approach. Future research related to fast fashion Review of existing research on different aspects of fast fashion indicates that the past 20 years have seen substantial progress in knowledge generation about the topic, as evidenced by the increasing number of Journal publications over time and the variety of topics addressed, though these are mostly restricted to the supply chain domain.Literature n fast fashion implies that rapid responsiveness techniques such as Just-in time, quick response, and agile supply chains can be valuable to the fashion industry because such techniques can create a competitive edge in the market (see, for example, Bruce, Daly, and Towers 2004; Christopher, Lawson, and Peck 2004; Frito, May, and Straighten 1995; Shoal, Perry, and Pratt 1998).However, minimal evidence addresses consumer behavior towards fashion that is quickly changing (see, for example, Barnes and Lea-Greenwood 2006). By knowing how and to what extent rapid changing fashion affects consumers' purchase behavior and satisfaction levels, tillers can develop strategies that can lead to improved profitability. The phenomenon of fast fashion has been extensively discussed in the fashion press.However, the existing academic literature on fast fashion is somewhat limited and calls for additional research on aspects such as factors that motivate consumers' purchase intention such as exclusivity, price-consciousness, hoarding merchandise for future use, consumers' perceived risk due to trade-off between quality and price, consumer expectation and satisfaction after the consumption process, and consumers' efficiency in terms of cost-benefit analysis.The dramatic change in the fashion apparel industry, coupled with environmental concerns giving rise to conscious consumers in terms of fair trade, the green market and organic clothing, implies that researchers will need to broaden, redesign and align their research to match the fashion markets in the twenty-first ce ntury. Further research can also examine the pricing strategy used for fast fashion apparel along with analysis of consumers' willingness to pay more for environmentally friendly and sustainable fast fashion apparel (for example, organic and green cotton apparel used by Ezra and H&M) (see Ethical Style 2009).Currently, little is reported in the literature regarding the segmentation of consumers based on the acceptance of fast fashion. Therefore, it is important to conduct research to analyses the acceptance of fast fashion across different consumer segments. Another area of research interest could be to see whether consumers perceive fast fashion brands as counterfeit due to lower price and quality offered by the retailers. Also, it will be worth understanding how consumers differentiate value retailing and fast fashion retailing as both aim to offer lower prices.Conclusion Fast fashion is a concept that will continue to affect the assign apparel industry over the next decade and wi ll have a direct effect on the way consumers purchase and react to trends. Although continued research relative to the supply-side of fast fashion is important, emphasis should be placed on examining consumers' 172 perception of fast fashion. Empirical understanding of consumer characteristics and their motivation to make purchase decisions for throwaway fashion can help retailers in developing effective marketing strategies to perform more effectively in the market. References Bailey Fashion Throughout this essay, a thorough analysis will be made in relation to specific research on cultures of work in a particular work place. The workplace that will be focused on throughout this essay is a ladies fashion boutique. The main argument will focus on discourses of management throughout the concepts of what is considered as work in the retail sector, how the working environment is managed throughout the fashion industry, commitment in the workplace and relationship of teamwork.All these aspects of work will be tied in together to form a research based argument in relation to the fashion boutique. In order to produce a contextual remark of the notion of work, research will be based on primary research from an interview with the manager of the ladies fashion boutique and observations of the boutique. Throughout the use of the interviewing being incorporated into this essay, theoretical concepts and scholarly articles will be used to back up the focus on discourses of management within the perspective of what is considered as work in the work place.Due to ethical reasons, I will be making reference to the manager of the boutique by the name of Anna. In reference to the notion of work within the ladies fashion boutique, before focusing n that, firstly a brief overview about the company, the workplace and what it provides to customers and the fashion industry. The ladies fashion company offers a diverse range of fashion clothing and accessories for contemporary Australian woman. The wide clothing range caters for women that are 25 years of age and up as well as offering sizes ranged from 8 to 16 to suit their individual needs.The retail sector has become a significant focus throughout the fashion industry and the way work is structured around it. Work within the retail industry needs to be efficient in order to create a successful irking environment for both employees and customers. According to the United States Department of Labor, in their book on work, in relation to the retail sector, they claim that â€Å"whether selling shoes, computer equipment, or automobiles, retail salesperson assist customers in finding what they are looking for.They also try to increase the sales by describing a product's features, demonstrating its uses, and promoting its value† (2011, p. 543). Alternatively, in the case of this ladies fashion boutique, Anna and her team focus on forming a successful customer base and sell customers clothing in order to suit their needs. Within retail, the customer is always a significant factor. In order to meet the customer's requirements, the notion of work by the employee needs to be efficient within the workplace in the way they sell and promote the particular product.For instance; if an employee is selling a white linen dress from the fashion boutique to a customer, then in order to successfully sell that dress, they would need to ensure it is the correct size and style that suits that particular customer. How ever, this is why the discourse of work within retail is important as it becomes a process of service in work. Similarly, Erickson article focuses on the concept of ‘dance of service', as he refers to the concept of it by using the example of a restaurant.In his article, he mentions that â€Å"imagine the restaurant like a stage; the line between back and front is demarcated not by a curtain but rather the place where kitchen tile turns into dining room carpet† (2004, p. 77). In relation to the ladies fashion boutique, their act of service works in a similar motion. Interviewee, Anna was asked what their workplace was like at the boutique, she spooned by saying; â€Å"the physical space I work for is open plan and it is visible to the public. I work indoors and the store is based in a shopping centre surrounded by glass windows.We have one computer at work which is used by all the team† (2011, Personal Interview). In reference to the response of the workplace in the fashion boutique, alternatively in relation to Erickson notion of ‘dance of service', the workplace is held in a substantial open plan area and the employees work freely in order to move around to serve the customers, followed by processing the sale through the computer system. Ultimately, this notion of what is considered as work and how the working environment is managed also ties in with the notion of commitment within the workplace.Commitment is an important factor of work which needs to be taken into consideration not only in the retail sector but within every working sector through various Jobs. In relation to the main argument of this essay in relation to cultures of work, commitment becomes a common theme of discourse throughout the culture of work within the fashion boutique, both in a theoretical framework and primary research taken from the manager of the boutique. To draw on primary research, the interviewee was asked about her role in the boutique and general working requirements.She responded; â€Å"The work I do at the moment is in a managerial position at a fashion retail boutique, I work for a successful Australian manufacturer and retail company. The hours I work are 40 hours full time work a week and my hours do not change, however my working days do change. I have worked for the same employer for 8 years and I thoroughly enjoy the workplace that I work in and I am consistently committed to my work† (2011, Personal Interview). In addition to this,Meyer and Allen in their book about commitment in the workplace claim that â€Å"the view that commitment is a psychological state that (a) characterizes the employee's relationship with the organization, and (b) has implications for the decision to continue membership in the organization (1997, p. 1 1). Consequently, it is important to recognize that commitment in the workplace is essential. If you are going to work in a particular workplace, in relation to this essay; a ladies fa shion boutique, then you need to ensure that you are committed to that work and what work is required of you o fill your daily Job requirements.Evidently, when interviewee Anna was asked about the commitment towards the workplace, she responded by saying; â€Å"l work as a team, which I thoroughly enjoy. However, as I work in a fashion retail store, I need to wear the clothes that we sell in the store. In relation to commitment in our workplace, all team members are committed and the relationship that we have is important, of which is; honesty, reliability and friendliness† (2011, Personal Interview).All these aspects that are addressed are reiterated through Meyer and Allen's representation f commitment being labeled as three different components of which are: â€Å"affective, continuance and normative† (1997, p. 1 1). Through this, within the workplace it is important to understand that if you are commitment to your work then you belong within that particular organiz ation. To break down these three different components in relation to the fashion boutique, this can be discussed through my observations of the workplace.In relation to the affective component, this referred to the way the employees felt within the workplace and their involvement within the workplace environment (Meyer and Allen, 1997, p. 1). In relation to this, throughout the observations, employees at the ladies fashion boutique were committed and enthusiastic in assisting customers with their needs for fashion clothing (2011, Personal Observations). Similarly, as for the continuance component of commitment, this involves the cost within the workplace (Meyer and Allen, 1997, p. 1 1).In reference to this, from the observations, the employees involved were not showing any sign of leaving the workplace. The employee's commitment within the fashion boutique workplace was purely based on assisting the customers in buying and trying on loathes, daily paperwork involved within the Job a nd re – stocking of clothes out on the floor. Within the workplace there did not show to be any sign of employees working only for the factor of money, it was there passion for the Job and satisfying the customer's needs (2011, Personal Observations).Alternatively, the notion of normative commitment refers to the responsibility and requirements that are displayed from the employees in order to stay within the organization (Meyer and Allen, 1997, p. 1 1). In particular, it is referred to as the high level of responsibility that s required from both the manager and their employees. If the level of normative commitment is evidently high throughout the employees and the workplace then employees of the fashion boutique will feel the need to remain within the workplace.Overall, in conjunction with all three of these components of commitment, it displays a thorough view on how commitment becomes an important factor within not only the fashion industry but also in any other workplace . Alternatively, within the workplace, alongside what is considered as work and the commitment of employees towards the workplace, teamwork is a significant factor hat falls under the concept of discourse of management within the working environment.When working in an organization, in this case a fashion boutique, employees working together as a team in order to fulfill budget requirements as well as their customer service throughout the Job, this leads to creating a successful business and workplace environment. Interviewee, Anna was asked how her team worked within the fashion boutique. She responded by saying; â€Å"l mainly work with women and I work very closely with a great team, with each and every team member with different strengths towards the workplace† (2011, Personal Interview).Similarly, through this, Managing in his book about effective team work claims that â€Å"working as a team has definite advantages for you as an employee, for your company, and you're yo ur customers. Most people have to learn new interpersonal and process skills to become involved, fully effective and contributing team members (1994, p. 2). In saying this, from Anna's previous response in relation to how her team work within the boutique, I order to fulfill their goals, constant assistance is evident amongst all employees and they all help each other in the workplace to develop a safe, comfortable and successful environment.Similarly, this leads to building a workplace of high morale. Ultimately, Brace's article discusses the trust and respect that manager's need to display towards their employees in order to ensure that there is unique performance by employees and a high employee morale continuously shown (2002, p. 10). Alternatively, within a workplace environment, if employers and their employees do not work well together in order to fulfill daily sales requirements, then conflict amongst employees could arise which could lead to employee resignation. Hence, eff ective teamwork in the workplace leads to a successful company within the detail fashion industry.In reference to teamwork amongst the workplace, an additional quality aspect that ties in with the notion of team work is Job satisfaction amongst employees. According to Specter, â€Å"Job satisfaction is simply how people feel about their Jobs and different aspects of their Jobs. It is the extent to which people like (satisfaction) or dislike (dissatisfaction) their Jobs† (1997, p. 2). In relation to the fashion boutique, it has become evident from the responses of the interview that Anna is sufficiently happy and enjoying her Job as well as her employees.The way she works with her employees builds an efficient morale within the workplace. The manager's interaction towards fellow employees needs to be successful in a way to form a relationship bond with one another in the workplace. Throughout the notion of Job satisfaction, when working in either a fashion boutique or another particular workplace, attending work on a daily basis, you need to make sure that you feel satisfied about your Job and the people you are working with.For instance; when selling a garment to a customer, you use your retail skills to communicate with the customer in order to sell her a garment. If the customer is satisfied and buys that particular garment then you as an employee will feel that your Job has been satisfied which will encourage you to work even better in the workplace. Ultimately, in relation to Job satisfaction, interviewee Anna answers her thoughts about it within her workplace.She says; â€Å"In the years I have worked at this fashion boutique, myself and my employees have always been satisfied in the work we do and the acknowledgment we get from customer feedback is very positive. When we also sell over an average budget, we receive bonuses which we feel satisfied that we are working efficiently in the oracle† (2011, Personal Interview). In particular, this ties in with Specter's view of job satisfaction, where the employees in the fashion boutique are highly content with their Jobs. In relation to Anna's response to bonuses, they are a satisfying work incentive within the workplace.For instance; when an employee sells over the required average sale budget, they may receive an incentive of a voucher to use towards garments within the store. It is a way of not only ensuring the employees are satisfied but that the employees feel that they are presenting successful takings for the company on a daily basis. Overall, a significant claim that McDowell makes in relation to this is the way â€Å"work itself is as much about the cultural production of employees as about the material production of goods and services† (2002, p. 06). In relation to the fashion boutique, employees would work together to produce the skills and knowledge required to sell the fashion and accessories to consumers. In conclusion, throughout this essay, it has be come evident that there are various discourses of management within the workplace environment. Specifically, in relation the Ladies Fashion Clothing Boutique being the main case study throughout the above discussion in overall relation to the topic of cultures of work within the workplace environment.Thorough contextual research has been analyses and discussed in relation to what is considered as work, commitment in the workplace and the notion of teamwork within the workplace, all in accordance to the above relevant case study. Evidently, inclusion of primary research methods from interview questions and observations of the workplace have thoroughly been put into context with theoretical concepts within cultures of work as well as consistent support from scholarly articles and books. Fashion Fashion: What you wear defines who you are. Fashion is an enormous icon in our society. It is practically the thing we can never go without. We make our very first impression by what we wear not by our personalities. They say you are what you eat but truly you are what you wear and fashion has provided us with a little something to define everyone. There are so many styles of fashion: Goth, Chic, Prep, Hippies etc. Every style has its own description so why would we not be classified into that style and its description that fits us perfectly.What we wear can also make it easy for us to identify people and whether they are ho we want to socialism with, I. E. An individual wearing all Goth (black colored clothing) would not befriend someone who wears preppy clothing (beige colored clothing). Fashion plays an even bigger role when it comes to uniforms; do you that think without uniforms we would be able to identify the authority on our streets? Do you think that we would have the same r espect for a doctor in a Sears and t-shirt?A number of religions prescribed a specific clothing style aside for us. Our designers are creative geniuses in all aspects. There is no obvious reason as to why we buy the yep of wardrobes we do. It could be to make a statement to get noticed, I. E. Prostitutes are easy to spot with their provocative style of fashion. Others might Just be copying the current trend – this makes it hard for to prove the theory of â€Å"what you wear defines you† – but then we could Judge these individuals as those who have not found a style that defines them.We wear clothes to beautify ourselves to attract the attention we seek. We dress a certain way that mirrors the mood we are in, happy = bright colored clothing & sad = grey and baggy clothing, there are many seasons as to why we take hours Just deciding what to wear because it is essential in our lives to create the correct mood, persona, background, etc. Why wouldn't one agree with this statement?We choose the clothes we wear by the way we want to be perceived by others, fact. Several options about how could one not define ones self with it. They say don't Judge a book by its cover but in the end we still go ahead and judge this is the same for fashion which is why we make sure we always look good. We do not need loincloths anymore to Just cover up it is the 21st century! There is a whole new meaning to clothing ourselves. WORDS: 450 Fashion Progress of a society mainly depends upon the society ¤? ¬was youngsters. They are the one taking oath to assist the whole nation ¤? ¬was boat of dream and hope reach their destined desire and anchor the sea-shore. So,people might reckon that young people should be expressed properly to their surroundings regardless by their own or fashion consciousness. ‘ think,young people should be as much fashion conscious as by which they could get attraction of their Juniors and followers,to be worthy of being followed as the torchbearer of the whole nation.The current nature of our society is to be driven away or get carried away by the good looks and appearances of a person,though it is hard to listen but a true fact. So,we must be more practical rather than being emotional. As,part of being practical,we have to emphasis on what people hanker after,what they demand for. That is why,young people as,considered as the torchbearer of our nation,should be more fashion conscious to ge t attractive,so that,they might be followed as the society ¤? ¬was idol. Humans are by nature characterized as getting attracted by opposite gender room the very beginning of the origin of human society.Now-a-days,everyone prefers a person ¤? ¬was outlooks and wealth as well more than anything,which is a real fact. The more you are being fashion conscious,The better you tend to be attractive for the opposite gender. So,as part of finding a decent partner,one might be fashion conscious since it is helpful to let you find one. The visualization of current society regarding one person ¤? ¬was smartness is day by day deteriorating. People,however,now,think that the one with more fashionable ideas is he one with more smartness. So,it is like,if you are being fashion conscious you are known as a smart guy in your society.As years,decades waves through and oscillated ahead,our society improves and youngsters are the one who does it through their intelligence,merit and different types of innovative,creative and productive ideas. Since,beautification of our appearance is the major concern for us as part of representing our smartness,which I think,by observing the current situation of our society,various types of reality shows in our TV channels such as,Lush Channel I Superstar,and so on are getting popular day by day,where your face is becoming a product.Some people of our society visualize one ¤? ¬was realm and influence over the society are the effects or resultants of habitants amount of wealth,inheritance. They don ¤? ¬wet pay heed to the outlook or appearances of a person,As fast as one person ¤ sees diligence,intelligence,merits and talents are concerned,these are only reflections of that person ¤? ¬was level of thinking ability,skills on various things,eligibilities on executing tough problems that they face in life. And if a person is vague with his life,he/she can show their skills and potentiality through his works and deeds.And as a n example,if one ¤? ¬was outlook and appearances would be everything needed in life,football player of Arsenal football club,Servings,could not have become a model. Refuting the counter points of the statement is as much needs as wended to understand the importance of beige fashion conscious as representative of our young generations. As I said earlier,the society is getting drowned down by the outlook,hence being sentimental or hypocrite won't help someone to find his/her influence on the wealth that they possess.Since,smartness is one of the key features one might own in succeeding with their life,fashion conscious people are the ones,who are considered as smart people now-a-days. Since,fashion consciousness is virtue of a so called fashionable person these days,so by born or as sustaining a habitual fact,they might be responsible,serious or conscious to all of their duties and responsibilities. In properly described situation of our current society regarding evaluation of a p erson does contain our fondness to one ¤? ¬was get awards fashion consciousness is very essential for our teenagers and younger ones to be more expressive. F they are to bear and carry the whole nation forward,they must have something in their character which might provoke their surroundings such as and even superiors to get attracted by. Thus they would enable themselves to grab some followers,who would become their correspondents in building the future of the nation and could get spreader out all over the world as their messenger,as per my visualization upon the topic is concerned. Fashion Fashion:on and off the runway? Fashion: On and Off the Runway What comes to mind when you think of fashion? Do you picture the latest issue of W Magazine, a runway for â€Å"starving Models†? , or is fashion to you less of a privilege and more of a key to acceptance? Dries Van Note once said â€Å"Consider clothing not as an element of social status but more as an expression of one's personality. † Jaeger p. 54) The fact is, fashion isn't about putting something on our bodies to cover us up, but a form of expression!Just like a singer singing on a stage to communicate, and a writer choices his opinion in his Journal, a Fashions expresses his/herself by Cloths and Accessories. First of all, the main goal and soul reasoning off budding fashion designer is to express their own self in a beautiful way and have people not only to accept their product but use it to help express themselves. Stylist Kathy England stated â€Å"To have ‘style' is quite a rare thing. It's when someone's visual senses are heightened. It's instinctively knowing how to put one's whole self- clothes, shoes, makeup, hair, nails, etc. Together in harmony and having the self-confidence to do it. It has absolutely nothing to do with money. † Jaeger p. 194). This Golden Philosophy is shared throughout the fashion world from designers like Mulberry to Gucci and Calvin Klein to Diesel (Cereal p. 86). Journalist Jeanne Baker defined fashion as the following: â€Å"Clothing is the general term for various coverings designed to protect or adorn the human biology. † (Baker p. 10) In order to have a successful fashion designing career, one must have at least a bachelor's degree.It has been decided that a bachelor's degree is needed to fully understand and memorize the agreements and form of the body. From coast to coast, Colleges, that teach exactly that art, called The Art Institutes, are in a numerous amount of states, especially in bigger metropolitan areas. Personal ly, I believe that if a person has the talent and knowledge of clothing the body, no type of schooling is needed but is very useful as a plan to fall back on in the case of an emergency Jaeger p. 94). Margaret Van Den Busch, creator and designer of the popular H&M Department stores, once stated that in his opinion â€Å"†¦ O can definitely learn how to be a designer by working rather than tidying, but it might take you longer† when asked if fashion school was necessary in becoming a fashion designer Jaeger p. 94). One very exciting and stressful bonus of being a fashion designer is that you are more than likely to become your own boss. It is very important to the future fashion designer that they possess the quality to be one's own boss. This meaner you are obligated to make up your own schedule, work your own hours, hire clients and learn to budget your wages.Some turn to alternative sources such as a secretary, assistant, or someone you trust to manage these things. An other important factor in becoming a designer is working in laid back, harmonious environments. Working in such an environment really has a lot of influence on your designs and the rate you produce these products. Although I have never been in a situation where I have had to rush in planning or designing a piece, I could imagine the stress put on a designer when a deadline is pressed is greatly nerve-racking.Angela Mission, daughter of one of the most celebrated and long standing designers in Italy, once quoted â€Å"l know that I like to work in harmony†¦Ã¢â‚¬ ¦ Lam lucky in that when y parent's built the company in 1968, they built it in the woods, in a place they would have loved to live. † Jaeger p. 45) From personal experience, I have noticed that when I am more relaxed sewing goes smoother and pieces flow together easier. It is always a good idea to work in a well-lighted Comfortable, Non-Stressful, setting.Last, but definitely not least, the Fashion industry contr ibutes greatly to society. In the realm of business, the field of fashion marketing and stocks and bonds stimulates the economy by putting money back into the cycle of things Jaeger p. 253). On the other and, in the mental aspect, by using fashion as a way to express one's inner voice, fashion shapes people's attitudes and self-esteem. For example when you wear a certain theme you are compelled to act on your emotion that made you want to wear that outfit.Although some would argue that the issues with â€Å"skinny models† or provocative, revealing fashion corrupts the self-image of young girls today in defense of designers, I can appreciate the art and feeling that the designer is trying to get across thru the piece. It is also true that In the world of fashion one day you're in and he next day you're out (Baker p. 10). As harsh as it may seem, this is none less than a reality to anyone in the fashion business and the industry has no respect for person.To fashion newcomers su ch as Lady GaGa, April Leaving, and Selene Gomez it is very important that they stay on their toes and keep themselves in the fashion scene. In conclusion, Fashion may seem like the least of some peoples worries and not of importance to society but in reality it's what we wear everyday†¦Ã¢â‚¬ ¦. So the question is, what are you wearing? Sources Consulted Baker, Jeanne. Passion for Fashion: Careers in Style. United States by Tundra Books of Northern New York 2008 Cereal, Olivier.Fashion: Concept to Catwalk. United States by Firefly Book Ltd. 2010 Globing, Pamela. Balancing Paris. United States of America by Thames & Hudson Inc. 2006 Jaeger, Anne-Cline. Fashion Makers Fashion shapers. United States of America by Thames & Hudson Inc. 2009 Eleventh, Melissa. Retreat: Fashion and Anti-Fashion. Untied States of America by Thames & Hudson Inc. 2005 Mower, Sarah. Stylist: Interpreters of Fashion. China by Arizona International Publications Inc. 2007